Startups are the Clear Winners at DAC
In a year when many teams can not afford to upgrade to the latest tools, smaller EDA vendors offering innovative products still managed to draw crowds at DAC.
Marketing EDA software can be difficult when a tool does not fit into an existing category as a drop-in replacement. After all, if the company has made generations of successful hardware without this new category of tool, then perhaps it is not really neccesary.
In spite of this, many smaller EDA firms saw the best booth traffic at the 46th annual Design Automation Conference. The reason is that serious people came to the conference looking for serious solutions to their problems. With so much pressure on teams to outperform themselves each year, creative tools and techniques offer a welcome promise of greater productivity and more confidence.
The DV Notebook offers just such a promise in the form of integrated results management dashboards, bringing together automated status collection, action tracking, and trend analysis for all of a team's design, verification, and QA results. The value that the DV Notebook offers to a team is the combination of immediate access and triage of all of their tool outputs with single click naviation to launch tools and drill down into detailed or historical data.
DAC represents an emormous opportunity for a company to get a year's worth of customer feedback in just a few days. This year's show was no exception. Talking to attendees and exhibitors alike, in the booth, during our presentations, and on the show floor, the Achilles team heard the same message over and over. Teams are struggling with the visualization and historical tracking of status and results, so any tool that saves time and creates true collaboration can make or break a project.
Given the excitement and creativity that Achilles costomers have shown, both at DAC and on critical customer projects, the the Achilles team is ramping up to meet the growing demand in 2009 and 2010.